Audience Research: Summary of findings

After conducting our survey on 42 people, we had a large range of conclusive results.

Firstly, and less relevantly, people visit the cinema on average once to twice a month, this means that there is a large chance of our movie being seen if it is released in the cinema. Also, using this information, combined with the results we have from asking our audience about the effectiveness of advertisement, we have came to a conclusion that our film should appeal to cinema goers, which means making it exciting and memorable, as this will increase the popularity of it.

We have also found, from our survey, that a large amount of our interviewees enjoyed Gangster films, as this rated second on our survey, this gives us confidence on choosing our genre, because if we produce Rags to Riches, according to our survey, it will be watched by a large number of people who enjoy this.

These are the results of our question regarding music. As you can see, there is a large number of people that replied RnB, which means that if we are to add a sound track to our piece, it should be rather modern, calm, and appeal to a younger audience. Also, music represents the mood of the film, so our audience would like to see perhaps a cool character, following a cool story line.

The majority of our people who have filled in our questionnaire are students, but we aim to produce our media targeted towards those aged 18-30, and this means that although our results are helpful in determining certain factors of our production, such as music, we should not solely rely on this, as we could end up creating something that is less mature than our target audience would like to see.

This is our responses to 'What would you expect to see in a gangster movie'. We believe that maybe some of our respondents may have misunderstood the question, and focused their answers based on popular 'gang culture' films, such as Kidulthood, Adulthood or Shank. However, these responses, show an informed liking towards the popular conventions of these types of films, and therefore if we include some of them into our media piece, we can use it to our advantage, and appeal to people from a wider range, therefore increasing the likelihood of a larger distribution.

Therefore, we have come to the conclusion upon analysis of our questionnaire, that a modern, localised take on popular films such as The Godfather or Goodfellas, merged with a more sophisticated version of popular youth films, such as Kidulthood & Adulthood, is likely to reap in the largest and widest target audience.

Audience Research: Interviews

This is our interviews that we had conducted on 5 willing candidates.
From this we found that many of our candidates would like to see women with more authority and power in our movie sequence. We also found that a modern, twist, set in london would make a good gangster movie.

TV Drama Analysis - CSI

Title:
Crime Scene Investigation (CSI)
Who made the Show?
Anthony E. Zuiker and originally broadcast on CBS
Who stars in this show?
D.B. Russell (Ted Danson)
Catherine Willows (Marg Helgenberger)
Nicholas (Nick) Stokes (George Eads)
Sara Sidle (Jorja Fox)
Greg Sanders (Eric Szmanda)
Dr. Albert (Al) Robbins (Robert David Hall)
David Hodges (Wallace Langham)
What channel is it on?
Originally CBS but now all the repeats are on channels like 'Living' and 'Reality'
What time is it on?
Depending on the channels, it is normally 9:00pm + because of the nature of the programme.
What is the Genre?
The Genre of CSI is Crime Drama. You can tell by the characters and storylines.
Who is the target audience? 
The target audience is a wide range of people, ranging from young adults to older people.
What is the narrative?
The narrative is the same throughout almost every drama. It follows the theory of Todorov, that all media must start at an equilibreum, then fall into a disequilibreum, then somehow be restored back into an equilibreum. It generally starts with an inside story, about the characters in the drama that appear every week, then as this falls into the disequilibreum, somebody dies and they are required to solve the dilemma. They keep the audience interested in this repetetive storyline by throwing in curveballs and questionable story lines which makes the viewer constantly on their toes to try and guess who commited the murder. As the case unfolds, so does the disequilibreum between the inside characters.
What/who is being represented?
Crimial officers, like the FBI, and also medical proffesionals like doctors and forensic specialists. The criminal subjects in these series of Drama's are different every week and the representations of these vary.

Focus Group Invite

This is our invite/letter we shall be sending to multiple recipients that we intend on inviting to our focus group.