Audience Research: Summary of findings

After conducting our survey on 42 people, we had a large range of conclusive results.

Firstly, and less relevantly, people visit the cinema on average once to twice a month, this means that there is a large chance of our movie being seen if it is released in the cinema. Also, using this information, combined with the results we have from asking our audience about the effectiveness of advertisement, we have came to a conclusion that our film should appeal to cinema goers, which means making it exciting and memorable, as this will increase the popularity of it.

We have also found, from our survey, that a large amount of our interviewees enjoyed Gangster films, as this rated second on our survey, this gives us confidence on choosing our genre, because if we produce Rags to Riches, according to our survey, it will be watched by a large number of people who enjoy this.

These are the results of our question regarding music. As you can see, there is a large number of people that replied RnB, which means that if we are to add a sound track to our piece, it should be rather modern, calm, and appeal to a younger audience. Also, music represents the mood of the film, so our audience would like to see perhaps a cool character, following a cool story line.

The majority of our people who have filled in our questionnaire are students, but we aim to produce our media targeted towards those aged 18-30, and this means that although our results are helpful in determining certain factors of our production, such as music, we should not solely rely on this, as we could end up creating something that is less mature than our target audience would like to see.

This is our responses to 'What would you expect to see in a gangster movie'. We believe that maybe some of our respondents may have misunderstood the question, and focused their answers based on popular 'gang culture' films, such as Kidulthood, Adulthood or Shank. However, these responses, show an informed liking towards the popular conventions of these types of films, and therefore if we include some of them into our media piece, we can use it to our advantage, and appeal to people from a wider range, therefore increasing the likelihood of a larger distribution.

Therefore, we have come to the conclusion upon analysis of our questionnaire, that a modern, localised take on popular films such as The Godfather or Goodfellas, merged with a more sophisticated version of popular youth films, such as Kidulthood & Adulthood, is likely to reap in the largest and widest target audience.